Marketing Director
Who We're Looking For
We are looking for an experienced person who is skilled at bringing new Internet services to the mass market and in creating loyalty and activity within the customer base. Their background should include highly visible publishing-Internet companies where they were a key driver in changing the perception and awareness of the company as a brand.
The Responsibilities
Vrway's Director of Marketing will be part of a highly-motivated management team. He/she will report to the executive management team and he will create and manage product marketing, email marketing and marketing coordinator. The role will be responsible for developing tactical and highly measurable marketing plans for product advancements, local and regional customer acquisition strategies in Top 100 markets, advertising strategies, email marketing and creative promotions, and will manage overall event strategy for company.
The Director will partner closely with Management to develop and execute go-to-market strategy, business plans, integrated marketing campaigns, and budgets.
What We're Looking For
- Bachelors degree in Marketing, Communications, Business or related area of study; MBA or other advanced degree in related area of study is desirable
10-12+ years marketing experience with consumer Internet companies with leadership experience
- Expertise in marketing communications, and strong knowledge base of product marketing/management.
- In-depth knowledge of marketing principles and practices
- Experience within medium and large organizations and marketing departments
- Expertise in developing and executing creative cross-marketing programs
- Previous experience attracting and motivating talent to build and manage successful team
- Excellent leadership qualities and the ability to manage across an organization
- Some international marketing experience preferred
- Experience developing consumer focused promotions and contests
- Knowledge of online advertising and experience running campaigns
- Strong and creative writing skills
- Excellent time management, interpersonal, communications, decision making, presentation and organization skills.
Please submit your CV with cover letter to
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Sales Director
As a sales director, you will be responsible for creating and delivering sales strategy for VRWay's product range in the designated markets. You'll play a fundamental role in developing future growth, and provide vision, direction and leadership. Your specific duties will include:
- Developing strategy, tactics, sales plans and profit targets.
- Delivering sales by developing relationships with retail partners.
- Identifying and reporting on business opportunities in target markets
- Acting as an ambassador and role model for your business
- Taking responsibility for profit and loss
- Increasing market share in existing markets and maximise new business development opportunities.
- Achieving targets for revenue, profitability and sales growth.
This is an exciting and challenging position; the Sales Director will be responsible for attracting and recruiting new clients and generating sales leads through commercial partnerships. Your main responsibility is to build a targeted hit list of prospective client partners via networking and negotiating exclusive deals and partnerships. The Sales Director/ Commercial Manager will act as a point of contact for advertisers and retailers and pitch to new clients. You will excel in face to face negotiations. The Sales Director/ Commercial Manager must have the ability to write articulate and professional proposals, identify and exploit market developments and will be expected to have face-to-face meetings presenting the case for using my client’s services.
The successful candidate for the Sales Director/ Commercial Manager position will have an excellent grounding and understanding of sales and marketing, first class communication skills and strong commercial awareness. The Sales Director will have responsibility for developing and executing a strategy for developing new business and penetrating new markets (and must have done this in their previous job). The Sales Director will have previous commercial sales and business development experience; VRWay is particularly interested in candidates with a consultative sales experience and a track record of selling and pitching at senior level.
Skills and Interests
- Excellent sales and negotiation skills
- Good business sense
- The ability to inspire, motivate and lead a team
- Initiative, drive and enthusiasm
- Excellent communication and 'people skills' Good planning and organisational skills
- The ability to work calmly under pressure
- Good IT, budget and report writing skills
- A full driving licence
- Be able to speak perfectly english, German and ideally French.
Previous experience in the publishing industry (focus on travel sector), as well as advertising sales would be a strong plus.
Please submit your CV with cover letter to
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Community Manager
This is a fantastic opportunity for an individual with demonstrated experience managing online communities and a keen interest in social media.
Role:
The Community Manager is accountable for the volume and nature of Arounder’s online community. This position is responsible for the development and management of these communities. The successful candidate will play a key role in the growth of community membership, the nurturing of communities that reflect Arounders principles and the ability for communities to contribute to the overall Arounder digital offering across products and platforms.
This role is accountable for membership and the direction of community behaviour, including Facebook and Twitter and arounder activities such as posting, rating, reviewing and commenting. The Community Manager will also manage wikis and other forms of social media; maintain reputation and friendship online; and monitor other platforms.
You will:
Grow and engage the arounder community, through interaction and surfacing of community behaviour.
Work with the editorial team to deliver a community that is reflective of the arounder values.
Manage the incorporation of community identity and content into Arounder’s overall digital offering.
Hold accountability for moderation governance and systems, including all tools and processes necessary for meeting legal and brand requirements.
Develop metrics for community activity and produce reports that communicate community strategy; deliver findings to the wider business.
Lead arounder’s social-media strategies, and deliver on these strategies to provide maximum benefit to arounder and its members.
Create and maintain business wide guidelines around representing arounder in the wider digital community.
Hold accountability for member accounts, privacy and security.
Team Leadership:
Actively build and maintain morale levels through open communication and activities that foster a sense of team unity and a focus on the achievement of results.
Manage direct reports to ensure they understand and meet the expectations of their role within their team and within arounder.
Proactively and collaboratively set team and individual goals aligned to arounder’s goals. Conduct mid-year and end of year performance reviews with direct reports as adherence to the performance-review process.
Ensure direct reports receive the necessary level of guidance and support to achieve their goals, identifying opportunities for individual growth and agreeing areas for development.
Ensure relevant training and career development opportunities are identified, implemented and applied.
Provide timely and constructive feedback on a regular and ongoing basis to direct reports as a part leading their overall achievement and development.
Manage the ongoing recruitment and succession planning needs of your team.
Comply with appropriate legislation in relation to staff management issues.
Requirements
- We are looking for someone with significant experience in managing online communities and developing community products.
- Strong leadership and customer-service skills and excellent communication skills.
- Strong ability to negotiate and facilitate; ability to engage with users and colleagues sympathetically and professionally.
- Excellent understanding of web navigation and usability features.
- Passion for social technologies, community building and storytelling.
- Sophisticated understanding of online community dynamics.
- Passion for travel and for traveler interests and needs globally.
- Deep knowledge of the current travel market.
- Experience in working within budgets, deadlines and key web metrics.
- Strong planning, organisational and time management skills.
Please submit your CV with cover letter to
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Marketing, Customer Acquisition
We’re looking for a Director of Marketing for Customer Acquisition. The position will report to the VP of Marketing. It’s a highly visible and strategic role. He/she will manage the planning, strategy, implementation, and tracking of customer acquisition programs especially online customer acquisition via mobile advertising, paid media, paid and natural search, affiliate programs and other channels.
Do you have a track record of rocking online user acquisition? Does creating and optimizing mobile ads, Facebook ads, video ads, SEM and affiliate programs feel like riding a bike? Are your landing pages as smooth as butter?
Responsibilities (i.e., cool stuff you get to do every day):
- Develop marketing strategies to efficiently drive new customer acquisition through multiple media channels – especially online customer acquisition
- Drive the creation of effective ads and landing pages
- Continuously optimize user messages, ad creative, landing pages and marketing programs to drive higher ROI
- Identify acquisition sources with high user engagement and high lifetime values
- Refine tracking and deliver weekly reports on campaign metrics
- Work with development team to ensure success of SEO efforts
- Identify and develop business cases to test new channels and opportunities
- Monitor media investments to budget
- Conduct detailed analyses of key metrics and trends – execute quantitatively driven plans for increased performance efficiency
- Collaborate closely with colleagues in marketing, community and development
Required Experience:
Here’s where we describe you. You have proven experience creating, managing and optimizing customer acquisition programs; especially online customer acquisition for established brands or successful start-ups. You’re consumer-oriented, creative, and a master at organization and details. You like the fun and excitement of being in a hot, fast-paced start-up, but you have the experience and discipline to know what success looks like and how to get there.
- 7-10 years marketing experience with 5+ years of online marketing or e-commerce experience including creating, launching and measuring online marketing programs through online channels including mobile advertising, SEM/SEO, display advertising, affiliate marketing and social media marketing
- Proven track record of successful online user acquisition. Hey, did you notice this job is very focused on online user acquisition? You gotta love it!
- Creativity and desire to create new and innovative campaigns and programs
- Passion for marketing to consumers
- Ability to develop plans and make business cases for new programs, tests and resources
- Strong analytical skills with attention to detail
- Demonstrated leadership experience with outstanding written and oral communication skills
- Track record of managing high performing teams, budgets and partners
- Proactive, energetic, self-starter who thrives on getting stuff done
- Comfort and experience with tracking and analyzing data, SQL knowledge is a plus
- MBA preferred
Previous experience in the publishing industry (focus on travel sector), as well as advertising sales would be a strong plus.
Please submit your CV with cover letter to
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