March, 2005

ipsos-na.com

2/3 of Internet users worldwide go online using high-speed connections.

The Internet population that accessed the Internet via a broadband connection grew by 24%, according to The Face of the Web 2004 Study by Ipsos-Insight.

The latest findings (based on interviews in 12 key global markets with 6,544 adults, including 3,304 active Internet users in October 2004) show that the accelerated broadband adoption in 2004 resulted in less than a third of the Internet users relying on narrowband dial-up as their primary access point.

Percent of adult Internet users in 2004 by connection type

- Dial-up modem: 30% (as primary Internet connection) / 39% (overall i.e. primary + secondary)
- DSL (Digital Subscriber Line): 32% / 38%
- High-speed broadband using cable: 17% / 21%
- High-speed broadband using ISDN: 9% / 12%
- High-speed broadband using optical fiber: 3% / 7%
- Using a wireless access/service: 2% / 11%
- Some other connection: 2% / 7%